IDN 理想营养
Hi.
We are IDN 理想营养
a professional nutritional supplement brand under Beastlife in China.
We explore the limits of human health with supplements that are "truly effective."
The five key principles of IDN 理想营养,
which also serve as our action guidelines, are:
- Evidence-Based Science
- Effective formulations
- Sufficient dosages
- Globally selected high-quality ingredients
- Science-based promotion
Evidence-Based Science
When it comes to science popularization, sufficient research evidence is essential. The same goes for product development.
Therefore, our product preparation does not start with formula design; it begins with verifying the components through literature research. Only ingredients that are supported by a substantial amount of research literature proving their effectiveness will be selected. Moreover, the dosage of each active ingredient will meet or exceed the recommended amounts found in clinical studies.
We do not chase false marketing concepts or cater to incorrect public perceptions; we base our ingredient selection and formula design solely on scientific facts.
Effective Formulations
There are two common phenomena in nutritional supplements:
Single-formula, single-ingredient products require users to take multiple supplements daily to achieve desired effects, which can be cumbersome and easily lead to missed doses.
On the other hand, some products contain dozens of ingredients, featuring numerous "buzz" components or concepts that may seem comprehensive but fail to deliver real results, resulting in users wasting money.
Effective formula design aims to eliminate complexity while enhancing quality and efficiency, with the core goal of helping users achieve "truly effective supplementation."
By enhancing synergistic formula design, we enable multiple ingredients to work together effectively, ensuring the right supplementation is both effective and efficient.
Sufficient Dosages
No 'conceptual dosage' are allowed.
The amount of each effective ingredient in the product must meet or exceed the effective dose as shown in clinical studies
Globally selected high-quality ingredients
Consistently choose high-quality ingredients that are of better quality or have more robust research evidence.
Science-based promotion
Do not exaggerate the efficacy of the product; all promotions must be based on scientifically supported evidence. Avoid overly emphasizing short-term effects, and provide reasonable recommendations for usage duration based on the actual onset periods from literature studies.
The effectiveness of nutritional supplements is a long-term and gradual process, requiring patience and persistence.
However, consistently doing simple things will lead to 'tangible improvements'.